Why Change A Name?

I find it interesting that over time, many Messianic congregations and ministries have changed their names to seem more Jewish and become more attractive to Jews. Here are a few of my favorites:

Original Name:
Hebrew Christian Alliance of America
Current Name:
Messianic Jewish Alliance of America (this is the largest Messianic congregational organization in the world)

Original Name:
American Board of Missions to the Jews
Current Name:
Chosen People Ministries (this is one of the biggest missionary groups trying to convert Jews around the world)

Original Name:
Emmanuel Presbyterian Hebrew Christian Congregation (Clarksville, MD)
Current Name:
Emmanuel Messianic Jewish Congregation

Original Name:
First Hebrew Christian Church (Chicago)
Current Name:
Adat Ha Tikvah